In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
How to Make Your Opportunity Your Client’s Priority
Great look at competitive displacements and client priorities. Thanks for your thoughts, Anthony Iannarino.
Mastering the Art of Video in B2B: It’s All in the Psychology
The psychology of why humans are hardwired to love video and how B2B marketing and sales teams can capitalize on that. Great article, Tyler Lessard.
The Experience of You
Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience. Thanks for you insight, Jill Konrath.
5 Values to Look for in Your Next Technology Partner
What matters and what doesn’t when it comes to choosing a technology partner? Thanks for the tips, Jordan Lisacek.
11 Commitments You Need to Excel in Business
Some great commitments to consider in order to achieve the success that brings you the riches and recognition that is important to you. Thanks, Dan Waldschmidt.
What’s it take to generate leads that fuel your forecast?
A “real” lead is qualified and nurtured by Marketing—and ready for Sales to take over and turn into revenue. Thanks for the advice, Dan McDade.
7 Shared Traits of CMOs that Thrive in the Martech Age
Great look at the characteristics that help modern CMO’s stand out. Thanks, Andy Betts.
B2B Marketers: Your New Campaign Is Already Too Late
B2B marketers need to strike a balance between precise targeting and messaging that evokes a feeling — and they need to do so urgently. Via Forbes.
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