B2B Reads: Virtual Body Language and Demand Generation

February 3, 2018 Kailee McKinney

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

The 7 Toughest Challenges of B2B Demand Generation (And How to Overcome Them)
Every B2B marketer faces challenges, but not every B2B demand generation marketer faces the same challenges, even when on the same team. Great tips, David Crane.

Positioning Is Not Messaging
Positioning is a strategic declaration.  Done well, it guides messaging (and many, many other activities). Thanks for your insight, Hank Barnes.

27 Actionable Content Marketing Tips For Every Modern Day Marketer
A great infographic for content marketing tips! Via, Demand Gen Report.

How to Manage Multiple Marketing Channels in Today’s Dynamic Landscape
Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. Great article, Michael Brenner.

Reading Your Customer’s Virtual Body Language
It’s important to be able to recognize virtual body language with the decrease in face to face time with customers we’re seeing today. Thanks for your thoughts, Jim Dickie.

The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000
A great read on the importance of understanding demand generation as a startup. Thanks, Jason Seeba.

Twelve Ways to Use Stories to Boost Your Sales
Great look at the power of stories in selling. Thanks for the insight, Don Cooper.

How to Measure Productivity in Sales
Being busy isn’t the same as being productive. Great advice, Anthony Iannarino.

4 Ways Your Demand Generation Program Could be Failing
Some great lessons on why your demand gen could be failing. Thanks, Ann Marsden.

Demand Generation vs. Lead Generation: What’s the Difference?
Great read on the differences between lead gen and demand gen and when to use each. Via Business 2 Community.

The post B2B Reads: Virtual Body Language and Demand Generation appeared first on Heinz Marketing.

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