In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Voice-Mail – The Original Inbound Appointment Machine
The best results happen when sales people use a combination of telephone, e-mail, and LinkedIn. Thanks for your thoughts, Tibor Shanto.
Every Business Has an Origin Story: A Lesson in Branding
With employee changes and ever-changing technology these days, businesses have to evolve very quickly. Thanks for the branding advice, Michael Ventura.
31 Call-to-Action Examples You Can’t Help But Click
Some great CTA examples to check out if you’re not getting the clicks you want. Thanks, Brittany Leaning.
Here’s Why Editors Reject Your Guest Blog Pitches [New Research]
Guest posting is one of the most effective ways of reaching people where they already are and drawing the directly to you. But earning placement can be harder than it looks. Thanks for your insight Kelsey Meyer.
Pre-Click Vs. Post-Click Experience: Your Guide to Optimization
When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. But they have to be built right. Thanks for the article, Ted Vrountas.
Can Account-Based Marketing and Content Marketing Get Along?
A great closer look at account-based vs. content marketing and how they can work together. Great insight, Joe Chernov.
Closing Techniques In Sales are Dead — This Data Explains Why
Not even your slickest closing technique is going to save you if you mess up your sales process earlier. Thanks for your thoughts, Chris Orlob.
The post B2B Reads: Voicemails, CTAs and Guest Blog Pitches appeared first on Heinz Marketing.