In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
The Leadership Playbook: What a Consultant Can’t Do For You
Ultimately you have to make the decisions, that’s not up to the consultant. Great article, Anthony Iannarino.
Is Video the Next Big Thing for Account Based Sales?
Video appears to be taking over, here’s a great look at what that means for account based sales. Thanks, Joanne Black.
What to Do Before, During, & After Events to Increase B2B Marketing ROI
A great look at how to handle your events to increase ROI. Thanks for the article, David Crane.
Are You Hanging Out with the Winners or the Whiners on Your Sales Team?
Surround yourself with the right people to be your best work self. Thanks for the tip, Mike Weinberg.
Why Do We Fail to Understand Sales People Are Multi-Dimensional?
A look at the multi-dimensions of salespeople. Great article, Leanne Hoagland-Smith.
B2B Marketing Automation Software is Underused and Symptomatic of the Industry
Companies aren’t getting the most use from their software. Thanks for the insights, Ben Davis.
The post B2B Reads: Winners and Whiners and Dealing with High-Maintenance People appeared first on Heinz Marketing.