By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m thrilled to feature Andy Crestodina, co-founder of Orbit Media. A sought-after speaker and thought leader, Andy has written hundreds of articles on content strategy, search engine optimization, social media and analytics.
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and is an adjunct professor of Digital Marketing at Loyola University. Here in his own words is how he gets so much done.
Location: Chicago, IL
Current computers: Just one. MacBook Air (13-inch, 2015)
Current mobile devices: Nexus 5X
What apps/software/tools can’t you live without?
I use each of these almost everyday.
- Productivity: GSuite, Join.me, SnagIt
- Content and SEO: SEMrush, MOZ
- Social: Edgar, Buffer
- Analytics: GA, HotJar
For anyone that needs to make lovely, marked up screenshots fast, I highly recommend SnagIt. Images like this take me no longer than 30 seconds to create.
What’s your workspace like? It’s open and free of visual clutter. Bright yellow walls, big windows, few papers.
There are three chairs besides mine in my office and half of my desk is basically a conference table. My second screen is on a movable arm. When I swivel it to the right …instant conference room. It’s a great place for meetings.
I have a nice microphone nearby and an extra light behind my laptop. Close the door and turn these on …instant production studio. It’s a good place to make a video, record a podcast or do a webinar.
But I also have dozens of employees and I keep my door open. Anyone who needs my help with any client or project is welcome to come in at anytime. We have 400 clients and 70 active projects so …instant distraction! But it’s my job to help my clients. It’s my most important role. More important than marketing.
What’s your best time-saving shortcut or lifehack? I have a robotic virtual assistant. Her name is Amy. When someone writes to me asking to get together, I copy Amy in the response. She emails back and forth with them, suggesting times when I’m available. Once the time is agreed on, she sends me a calendar invite. She does this for me 3-6 times per week.
It’ a service called x.ai. It’s $45/month and saves me about 8 hours each month. Recommended!
What everyday thing are you better at than anybody else? Explaining SEO and Analytics. For 15 years, I’ve done those things almost every day in small meetings and big presentations. It’s a huge part of my job.
I also speak Mandarin better than the average white guy. It was my degree in college. But that’s not something I do everyday.
What’s your favorite to-do list manager? I’m in the process of switching to Trello and it’s not going great. I’m not proud of this, but at the moment, I have to-do lists in two places: email and paper. It’s not ideal, but I’m mostly on top of things.
What do you listen to while at work? At the beginning or the end of the day, I’ll turn on Spotify. Lately I’ve been listening to a DJ called SPEO. I’m also the 3,247,791,229th person to watch the Despacito video on YouTube. What’s not to love about that one?
What are you currently reading? I just finished “The Ego Is The Enemy” by Ryan Holiday. Really good. Now I’m reading some classic fiction: Hemingway. He’s so concise, I love it. Not a word wasted.
What’s your sleep routine like? I go to bed early and get up early. This gives me an hour or two to do important work before the onslaught of email and meetings. I can do back-to-back meetings for most of my day without stress because I know I did the most important things before 7am.
Here’s a breakdown of good and bad ways to manage time:
source: How to Start a Blog, Orbit Media
Bottom line: Do important things before you do urgent things.
For me that means working on an article before checking email.
What’s the best advice you’ve ever received? “Never half ass two things. Whole ass one thing.”
Anything else you want to add? I love what you’re doing with this format for content. Thank you for having me.
Fill in the Blank: I’d love to see BLANK answer these questions. Gini Dietrich, Ann Handley, Matt Heinz
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