“How I Work”: Kathy Mammon, Sr. Director of Demand Generation and Marketing Operations at Splash @MarketingMammon #HowIWork

June 14, 2018 Matt Heinz

By Matt Heinz, President of Heinz Marketing  

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.

We regularly feature our own B2B sales, marketing or business leader here answering  “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m very excited to feature Kathy Mammon, Senior Director of Demand Generation and Marketing Operations at Splash. Kathy has run demand generation for companies such as LivePerson, Lattice Engines, Magnetic and Newscred. She’s a Marketo Certified Expert, loves cooking and has been voted best laugh (though she won’t provide documentation or evidence).

Join me with Kathy next week for a free GDPR 2.0 Webinar!

Here, in her own words, is how she gets stuff done.

Location:  NYC (Splash office) and Denville, NJ (home office)

Number of unread emails right now? 333 – I normally am really on top of this and typically have no more than 30 unread emails at a time, but with a vacation and GDPR deadlines in the past two weeks I am a bit behind!

First app checked in the morning? It’s going to be one of three – 1) NJ Transit app for my train ticket into NYC 2) Pinterest – I know, a weird one; I work out in the mornings and love to pin workouts I can do at home (and then actually do them 😉 or 3) Email or Text Messages to catch up on anything I missed while sleeping

First thing you do when you come into work?  Go through emails, clear out what I don’t need and answer immediately the ones that can be answered in 1-2 minutes.  On Monday mornings I spend the first hour planning out my week in Google docs.  Top 3 priorities go on the top of the sheet, then I break out into sections the different focus areas,  and highlight in yellow the items I need to action most urgently or are the ones I am most likely to forget to do.

What is your email management strategy? Emails from my manager and the rest of the executive team get priority first.  I use various folders in my inbox to help provide structure. One of the things I find most helpful to manage my email is to not check email while I’m in a meeting, forcing me to say present in that meeting and not let my mind wander back to my inbox.  Keeping email time and meeting time clearly delineated makes responding to email feel less chaotic or sporadic,  and helps to provide structure.

Most essential app when traveling? Google Maps – I’d be lost without it

How do you keep yourself calm and/or focused?  To stay calm in emotional situations, I have a solid “sleep on it” rule.  If I receive an email or have a conversation with someone where I find myself getting frustrated, I refuse to respond in the moment (emotionally) and I commit to giving myself the night to sleep on it, and with fresh eyes and perspective I can respond the next day, usually without that knee-jerk reaction we all get.  For staying focused, I tend to throw earbuds in my ears to drown out outside noise, even if there’s nothing playing in my ear.

What’s your perspective or approach to work/life balance? I am a mom of two young boys, and I make a conscious decision every day to compartmentalize work life and home life.  With kids in daycare, you are basically forced to shut down and log off because daycare closes at 6pm.  Work takes up so much of our week day lives, and I only get a few precious hours with my kids during the week, and some days I don’t see them at all.  When they are with me, that’s their time and I refuse to take that away from them.  And when I’m at work, I’m hyper focused on work because let’s be honest, there’s never enough time to get everything done.  Compartmentalizing these two pieces of my life I think are critical to my success. Nap time becomes especially important on the weekends to knock out any work hanging over my head.

Are there any work rituals critical to your success? I habitually block off time on my calendar to get specific work done. When it’s on my calendar I treat it like a meeting,  and changing that mindset from “I can get it done any time” to “I only have time to get this done right now” forces me tackle big and small projects throughout my week. My personality is also one where I don’t like to miss or be late for meetings, so this works well for me.

What apps/software/tools can’t you live without?  Marketo and BrightFunnel

What’s your workspace like? Super organized.  Both my desk atwork and at home have my laptop, monitor, notepad and pics of my family, and some awards I’ve won.

What’s your best time-saving shortcut or lifehack? I’m going very old school here but my lifehack is getting up early and getting into the office early to start the day. When I’m running late to work or get into the office after my co-workers I spend the entire day feeling like I’m catching up, and I hate that feeling.

What are you currently reading? Devil in the White City by Erik Larson.

Last thing you do before leaving work? Say good-bye to my team. This simple acknowledgement opens up any last minute conversations we need to have before I leave the office.

Who are some mentors or influencers you wish to thank or acknowledge?

Scott Buckley, who was one of the first managers in my career and back in 2006 had the foresight to say to me, “I think this marketing automation thing is going to be a good thing for us, and I want you to lead on implementing Marketo and managing the tool for the company.” That one decision steered my career path to where it’s grown today, and I believe I have gotten every single job I’ve had because of my specialization in marketing automation since the very beginning.

Jamie Lemle, formerly VP of Marketing at Magnetic (now at TVSquared), who was always super supportive yet pushed me to think bigger and be better.
Jeff Soriano, Group VP of Marketing at GlobalEdit, who I knew I had to meet because when you searched for my name on LinkedIn and you saw the sidebar of who else people looked at when searching, Jeff’s name would show up, for years!  Turns out we have hundreds of connections in common, and we’re the male/female version of each other in so many ways.  He’s also become a great mentor and friend!

Name some supportive people who help make it possible to do what you do best? Hands down, my husband.  With 4 hours on the train when I commute into the city, he holds it all down, including getting the kids up the morning, getting them off to school and daycare, getting them in the afternoon, making dinner for us and them, bath and bedtime.  And somehow he manages to also have a drink waiting for me when I get home.  He is 100% supportive of my career, and couldn’t imagine doing it all without him.

What’s the best advice you’ve ever received? “Not everyone is going to like you.  And that’s okay.”  It sounds so simple when I write it, but maybe it’s being a female raised to make friends, not waves, and be kind to everyone, it was a hard lesson to learn.  I think it’s especially true in business.  Not everyone is going to like you and you need to get comfortable with that and move on.

Name a guilty pleasure TV show The Bachelor.

Anything else you want to add? Most recent advice I received that struck a chord with me: “Hold other people to the same standards you hold yourself.”  I think this is great management advice as we all learn how to grow and work well with other people, and how to manage expectations and feedback with team members.

Fill in the Blank: I’d love to see BLANK answer these questions. I’d love to see Jeff Soriano answer these questions.

Want to nominate someone for this series? Let us know.

The post “How I Work”: Kathy Mammon, Sr. Director of Demand Generation and Marketing Operations at Splash @MarketingMammon #HowIWork appeared first on Heinz Marketing.

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