“How I Work”: Wendy White, VP of Marketing at Egencia @wendywhite #HowIWork

January 25, 2018 Matt Heinz

By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m thrilled to feature Wendy White, VP or Marketing at Egencia,  Wendy is one of B2B’s most decorated marketers having served leadership roles with companies such as CenturyLink, Microsoft, Intel, Motorola and more.  A former Military Intelligence Officer for the US Army for 12 years, Wendy is also active in numerous nonprofits and speaks fluent Russian.

Suffice it to say, Wendy gets stuff done.  Here in her own words is how she does it.

Location:  Bellevue WA

Number of unread emails right now?   Blissfully very few.  Give it a few days and that all changes.

First app checked in the morning?  Low stress days I start on Twitter to check in on the world and see what my industry and the competition is up to.  On high stress days when work is on my mind, it’s straight to email.  Of course given today’s political landscape, my Twitter check in quickly turns a low stress morning into a high stress morning!

First thing you do when you come into work?  Thinking time over coffee:  prioritize the day, fight any fires, connect with people around me, share some love on social.  Even though it often does, I hate when my day starts with a meeting and I try to come in for quiet time ahead.

What is your email management strategy?  The usual:  email is not my to do list, prioritize inbox by urgent or where I am solely on the “To” line, work offline to focus.  Most important,  be kind — don’t create stress with untimely emails.  Even though I often work at odd hours (very early or very late) I don’t want others to feel obligated to respond.  Use the “send later” feature in Outlook to schedule mails to go at appropriate business hours.

Most essential app when traveling?  My Egencia travel app (of course!!)  for one stop for all my travel plans.  To stay connected, all my messenger apps – Slack & Skype for work and  FaceTime for the kids are mission critical.

How do you keep yourself calm and/or focused?  The best thing I have ever done in this regard is give up sugar and carbs.  I eat Keto and it’s amazing for energy and mental acuity.

What’s your perspective or approach to work/life balance?  Work will always require more so give yourself a break.  Never miss a life event, routine check ups are important (don’t reschedule), schedule the gym, have dinner with the family, always be reading a good book (or three), volunteer on something you are passionate about (in my case, Women in Cloud).

Are there any work rituals critical to your success?  Nope.  

What apps/software/tools can’t you live without?  Trello or some kind of work planning tool that helps manage team priorities and workflow to create transparency and alignment within and across teams.  For marketing, content and workflow tools like Mintent (previously marketing.ai) are also great.  Anything to visualize data or create great BI dashboards (Domo, RedDoor, or Qlikview, etc)  I’m also addicted to Smartsheet for lists, inventories, etc.

What’s your workspace like?  I like a very big whiteboard for brainstorming and organizing ideas and a clean desk to help me stay focused.  Throw in a picture of my kids and, when possible, a dog at my feet and I’m content.

What’s your best time-saving shortcut or lifehack? If you don’t need to be in front of the PC for a meeting, take a walk.  I can really focus and be present (no multitasking!) in a meeting when i’m walking the dogs or getting a break from my desk with a quick walk around the block.  And i’m getting my steps in.

What are you currently reading?   A book that I’m really connecting with is Radical Candor by Kim Scott.    It’s all about being a good leader and people manager though empathy / caring and directness.  I highly recommend it.  Next on my nightstand is The Power of Onlyness by my friend  — and a great business thinker  — Nilofer Merchant.

Last thing you do before leaving work?  Check in with those around me (and /or a workflow tool) to make sure I’m not a lynchpin or a roadblock to something that is keeping someone at their desk or working late.

Who are some mentors or influencers you wish to thank or acknowledge? My cadre of female leaders who have supported my career and helped me grow as a leader:  Kea Grilley, Padma Warrior, Becky Carr, Kim Howland.

Name some supportive people who help make it possible to do what you do best? My husband Scott and my network of powerful women who have my back:  Christa Gorham, Margaret Dawson, Kim Bannerman and my amazing daughter Sam.

What’s the best advice you’ve ever received?  My friend Kim always says keep work in perspective because “We aren’t curing cancer”

Name a guilty pleasure TV show  Dr. Who, anything Star Trek

Anything else you want to add?  Go Seahawks.

Fill in the Blank: I’d love to see Margaret Dawson (@SeattleDawson)  answer these questions.

The post “How I Work”: Wendy White, VP of Marketing at Egencia @wendywhite #HowIWork appeared first on Heinz Marketing.

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