In January, we tell ourselves that prospects are still shaking off the holiday cobwebs. That’s why they aren’t responding. Better not schedule any reasonable marketing until mid-month.
In February, it’s mid-winter break. Prospects are distracted, that must be why they won’t convert.
In March and April, it’s spring break that’s distracting our buyers. That’s why they won’t engage.
Friday before Memorial Day? Forget about it. Tuesday after Memorial Day? Everybody’s doing catch-up, better not sell or market to people then either.
From June through August, it’s summertime. Better not schedule anything because obviously everybody is on vacation the entire time.
September is no good, it’s back to school time and everyone is distracted.
October? OK, maybe we can sell something in October. But you better hurry up, because starting the week before Thanksgiving the year is basically over. Better wait until the New Year to do anything worthwhile.
There will never be a day when your prospect sits by their phone waiting for your call. There will never be a day when you are not competing with countless other pulls on their time.
There is a never a perfect day to sell, never a perfect day to send your marketing campaigns.
Which actually means every day is a great day to sell.
Respect your prospect’s time, bring value into every interaction. Share insights your prospects would pay for. Be so remarkable and memorable that you become irresistible.
That’s how you sell in December, and every day/week/month in between.