Is this the best prospecting tactic of the year?

March 20, 2018 Matt Heinz

I get a lot of really bad prospecting emails.  Every once in awhile, i get a good one.

Last week, I may have received the best prospecting email of the year.

It’s from someone I actually know and have met before, who wants to do more copywriting for us.  I haven’t engaged with her much.

The subject line was this: Content for Heinz + Pizza in Seattle

I am already intrigued.

The first two sentences referenced a couple obscure but personally highly interesting insights.  I’m already engaged.

The kicker, and perhaps the best prospecting tactic of the year, was her P.S.:

P.S. This sounds crazy, but I’m obsessed with pizza. I’m going to be visiting Seattle in September and would like any and all pizza recommendations your team has to offer.

I have no idea if she’s actually coming to Seattle in September.  But what a smart way to engage prospects in a much more fun and engaging conversation.

She wants to talk about copywriting, but is willing to talk about pizza first.

Brilliant.

The post Is this the best prospecting tactic of the year? appeared first on Heinz Marketing.

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