This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.
Not that long ago I (and many other B2B marketers) virtually ignored Facebook as an engagement platform Ending 2018, a lot has changed. Although Facebook in many scenarios still is not a high-conversion B2B channel (and in most cases is an inappropriate context to ask for that regardless), it’s value in building community, engagement and trust has accelerated in recent months.
Add to that the increasing sophistication of chatbots and you have tools such as Chatcast, which make B2B engagement on Facebook far more interesting, personalized and scalable.
With Chatcast you can essentially set up engagement “plays” on Facebook anchored to key content and questions in your activity stream. These plays can lead to engagement in additional content, opt-ins for cross-channel communication and more.
This technology and channel application is still in early-adopter status as of this writing, which means first-movers are in good shape to reap accelerated rewards.
Definitely worth a look.
Have a product or app you think we should feature? Let us know! Send an email to firstname.lastname@example.org.