This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.
Submitted by Robert Pease, Pipeline Performance Practice Lead, Heinz Marketing, Inc.
Attribution. A word that creates both anxiety and adrenaline in the modern marketer. How do I know what is working? What is not? If I need to invest more in this program or that one. The stuff can drive you crazy.
I had the opportunity to meet the LeadsRx team earlier this year and was extremely impressed. CEO AJ Brown gets this stuff and has taken an innovative and pragmatic approach to delivering this information in a easy to understand and view format.
Their focus on ecommerce means that if you use a solution like Shopify, you simply enable their “universal conversion pixel” via that platform and you have a whole new level of visibility into performance and attribution.
Read more and request a demo here.