At this point, B2B marketers know how hard it is to engage with potential buyers, as most buyers simply tune out marketing messages until they are ready to evaluate solutions.
To win over today’s buyers, marketers must use new data sources to listen buyers’ needs, anticipate the questions they’ll ask, and respond immediately with relevant information once they take the first step.
With that said, we’ve put together a new resource with Socedo – The Complete Guide to Intent Based Marketing – to show you how you can use intent data to gain better insights into the interests of potential buyers and their impending purchases.
Download this guide to learn:
- Why intent based marketing is essential to engaging the modern B2B buyer
- How you can collect third party intent data
- How to use intent data to identify new prospects, score leads, run targeted campaigns, support account-based marketing programs
- and more
The post The Complete Guide to Intent-Based Marketing [e-book] appeared first on Heinz Marketing.