The evolution and maturity of sales enablement: Where is it headed in 2018?

December 26, 2017 Matt Heinz

Two years ago when we did our first annual State of Sales Enablement benchmark study, we literally couldn’t use the term “sales enablement” in the research questionnaire.  There were plenty of people doing sales enablement functions, but not enough yet that knew “sales enablement” as the overarching functional monicker.

Last year, when we followed up with a similar survey, we not only found that more people knew of sales enablement as a key function, but we also began to see a growing gap between those doing and not doing sales enablement activities, and the accelerated sales results and higher conversation rates of those who were proactive at adopting sales enablement best practices.

How has sales enablement matured in the past year?  Which functions are gaining traction, which platforms are practitioners using, and what results are they realizing from these efforts?

Those are a few of several primary research questions we have in this year’s third annual State of Sales Enablement Benchmark Survey.

If you or someone you know is involved in sales enablement efforts at your organization, we encourage you to take this survey to share your experience and perspective.  Everyone who completes the survey will get a complimentary full report of the findings (and the first 100 respondents will also receive a Starbucks gift card).

Please take the survey here.

The post The evolution and maturity of sales enablement: Where is it headed in 2018? appeared first on Heinz Marketing.

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