The latest episode of the Marketing Kranks is out and it is a great one (we may, however, be biased).
Content marketing is core to B2B sales and marketing. Figuring out if it is working has been a tough question.
We know we need to do it and each day we don’t we are behind but what pieces contribute to starting conversations, capturing leads, and closing deals? What does the buying journey look like with content mapped to it?
To date, answers to those questions have been mostly elusive.
In this episode, we talk through Brian’s current Marketing Performance Management work, how he is using platforms like Bizible to provide previously unavailable insight into where and how content impacts customer acquisition and the 4 pieces of a content attribution framework all of which unify around a content-centric view of the buying journey. Yes, that’s a lot…and makes this episode a must listen!
The post The Marketing Kranks Episode 7: Content does drive revenue…and here’s how to prove it appeared first on Heinz Marketing.