The objective of a free trial isn’t to get prospective customers to use the whole product. It isn’t to get them using every feature.
All you need is for them to experience one amazing moment or experience that gets them to want more.
Back in the day we called this the “holy shit” moment. With free trials or new product onboarding, the goal isn’t full immersion but rather to help prospects and new customers “get it” quickly.
I’ve been asked many times what the ideal length is for a free trial. If you manage it right, and focus your prospects on that one amazing moment, they may only need one day.
So the question isn’t how long the trial lasts, but rather what you need them to do in order to get hooked…
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