By Lisa Heay, Marketing Consultant for Heinz Marketing
There’s no doubt that Marketing Automation Platforms have revolutionized the modern B2B marketing department. I remember, not too long ago, managing email blasts through in-house email servers and keeping track of my marketing leads on spreadsheets. Fast forward to 2017, Marketing Automation Platforms are increasingly ubiquitous among B2B marketers.
With these tools comes the promise they’ll make our jobs easier with their extensive lists of features and functionality. And, of course, they’ve empowered us in countless ways. However, with the revolution comes an increased expectation of what marketing can accomplish—the possibilities seem endless. Which begs the question(s):
Do these platforms continue to measure up where it counts?
We want to better understand how marketers feel their automation platforms stack up against their expectations.
Are these platform vendors doing everything they can (or should) to innovate their platforms to enable marketers to drive more revenue in their organizations?
We’re diving in and we’d love for you to be a part of our survey: https://www.surveymonkey.com/r/B2NG7XK. It’ll take less than 5 minutes to complete and we’ll publish the results before Dreamforce.
As an added incentive, six survey participants will be randomly selected to win a $50 Amazon gift card.
Tell us what you think here.