Seven years ago I was adamant I didn’t need help. I could book my own travel, schedule my own meetings and pick up my own mail thank you very much!
Then I started reading about how other people leveraged their assistants. Turns out delegation is just a means until the ends. Administrative outsourcing is not the goal.
It turned out that smarter people were using assistants specifically and intentionally to 3-5X their impact. Support teams helped those people to spend more time on what they were most passionate about. A great assistant helped them work more intently and successfully on their most important, most challenging and most fulfilling priorities.
Sure, with an assistant there are “little things” you no longer have to do yourself. But task management isn’t the goal. Impact is.
Having an assistant isn’t a status symbol. It’s an accelerator.
If you’re in sales, you could use an assistant. If you’re in marketing, you could use an assistant. If you have a side hustle, get an assistant.
My friend Jess Ostroff just published an amazing book Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business that will be your guide to making it happen.
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