By Rebecca Smith, Senior Marketing Consultant at Heinz Marketing
Before I even begin, I just want to say I have a terrible tech aura – seriously the worst luck with technology. Apple should really be thanking me for the amount of money I’ve spent on their products…
With that in mind, my phone recently took another turn for the worst and I was left iPhone-less for 48 hours. It’s great because it means you can disconnect for a while, find some peace and quiet and really take in your surroundings – at least until I realized I couldn’t check email to connect in to work, request a Lyft to take me home from the train or even call a friend to come pick me up. I felt completely disconnected from my surroundings.
As a Millennial, I (and the entire generation) get a lot of heat for the way we use technology. We screenshot and send ridiculous faces through SnapChat because it makes us laugh. We peruse Instagram for hours on-end living vicariously through travel bloggers and occasionally purchasing a new pair of shoes because – why not… We read up on current news through theSkimm or Reddit instead of newspapers or the radio because they do the work for us and give us the details we really need to know.
While it seems like we’re wasting our time on countless apps, we’re actually opening the door to a plethora of possibilities for marketing and sales efforts.
One of my favorite phrases is “Create content and people will come.” It’s one of my favorites because like Millennials, it also gets a lot of pushback. Just because you have great content, it doesn’t mean anyone is going to read it unless you’re proactive about promoting it…
The Millennial generation is the same, but different. Let me explain.
For the most part, we’re seekers, seekers who want to solve our own problems and be independent (especially when we’re stereotyped the way we are). To capture our attention, you have to be subtle, but well-liked. You have to have a presence online, but please don’t pester me. You have to be readily available without telling me every 24 hours. It may seem like a lot of rules, but they’re really simple when you think about it: Don’t sell to me, just be there for me.
Let me stumble upon your blog and social posts. Email me every so often, but if I haven’t responded to your weekly email, I’m likely still not ready to buy so don’t call me. Certainly, don’t text me… The best part about Millennials is they’ll come to you as long as you’re subtly putting yourself in front them. Think of it as guerrilla marketing but for sales. Create the content, do the work and Millennials will come.
Side note – I am in no way saying you should stop selling if you want to generate business and reach your quota. I’m just saying change your tactic, do your research and be real with me.