Why Brain Science Matters in Sales

August 29, 2017 Jill Konrath

For the past couple years, I've been reading a lot of books about neuroscience, psychology and coginitive thinking. Why? Because I think we've reached a point where the environment we live in and the ways we work are getting in our way.

Previous Article
What Buyers Really Think
What Buyers Really Think

Thinking like a prospect changes everything. That was the impetus behind today's post which was ...

Next Article
This Brought Me to Tears
This Brought Me to Tears

After spending a day in DC learning about CEB's (now Gartner) latest sales research, I popped ov...