SalesHub

Blog about inbound sales and online marketing

  • How to Increase B2B Website Traffic

    How to Increase B2B Website Traffic

    One of the goals of any marketing department is to get the word out about the company, service, or product on offer. The internet has created many new ways to relay the message to...

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  • The ROI of Inbound vs Outbound Marketing

    The ROI of Inbound vs Outbound Marketing

    Inbound marketing has become something of a buzzword in most marketing departments today. It brings clients to you through the use of online marketing tactics such as pay-per-click,...

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  • The Sales Enablement Content Your Team Needs to Succeed

    The Sales Enablement Content Your Team Needs to Succeed

    Historically, marketing’s content hasn’t met the sales department’s needs. Inbound marketing is helping to solve the challenge.

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  • Understand the Customer Buying Cycle to Sell Smarter and Faster

    Understand the Customer Buying Cycle to Sell Smarter and Faster

    Ask almost sales professional today and they’ll likely tell you the same thing: The buying process has changed. Today’s customers don’t make their purchases the same way.

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  • 5 Must-Have Features of an Inbound Marketing Website

    5 Must-Have Features of an Inbound Marketing Website

    Inbound marketing has become the way of the world. It makes a lot of sense when you think about it. Inbound marketing is more effective and more cost-effective than older outbound...

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  • Analytics Your Salespeople Need to Be Using to Sell Smarter

    Analytics Your Salespeople Need to Be Using to Sell Smarter

    One of the greatest advantages a business has today is the ability to collect and analyze mass amounts of data. Big Data has become a buzzword in many business circles over the last few...

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  • How to Use HubSpot’s New Content Strategy Tool

    How to Use HubSpot’s New Content Strategy Tool

    The way consumers search has changed. As a result, search engines like Google have had to change the way they deliver results to continue to provide the best user experience.

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  • When Should a Business Invest in Inbound Marketing?

    When Should a Business Invest in Inbound Marketing?

    Trying to decide when to invest in inbound marketing? Well, I’m here to tell you that time is right now!

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  • 7 Ways to Boost Your Website Conversion Rate

    7 Ways to Boost Your Website Conversion Rate

    Even if a ton of visitors are making it to your website, if that traffic doesn’t convert, it’s not much use to your sales team. In this article, we go over seven of the top ways you can...

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  • Trend Alert: GIFs and Email Marketing Unite

    Trend Alert: GIFs and Email Marketing Unite

    Readers will be pleasantly surprised when they open their next email. Marketing professionals are now engaging leads with well-placed GIFs in their email communications, keeping them...

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  • The Inbound Marketing and Sales Tools We Couldn’t Live Without

    The Inbound Marketing and Sales Tools We Couldn’t Live Without

    While inbound marketing may be one of the most cost-effective means of promoting your business, it isn’t without its own challenges. Thankfully, there are many tools and software...

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  • 7 Factors That Will Make or Break Your Inbound Marketing Success

    7 Factors That Will Make or Break Your Inbound Marketing Success

    When you think of inbound marketing, it makes sense to think of it as a puzzle. It isn’t just one type of marketing, but multiple strategies and channels that come together to form your...

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  • 4 Pillar Page Mistakes to Avoid

    4 Pillar Page Mistakes to Avoid

    Pillar pages are an important part of building an organized website and increasing your search engine rank. Due to algorithm changes, you need pillar pages in your SEO strategy today....

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  • Everything Marketers Need to Know about Topic Clusters

    Everything Marketers Need to Know about Topic Clusters

    Topic clusters are an important component in today’s content marketing strategy. If you work in marketing, keep reading to discover everything there is to know these clusters.

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  • How Long Will It Take to See Content Marketing Results?

    How Long Will It Take to See Content Marketing Results?

    We live in a fast-paced world. People expect to see results as quickly as possible, but sometimes, the best things take time. The same can be said for content marketing; business owners...

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  • 7 Signs It’s Time to Update Your Website

    7 Signs It’s Time to Update Your Website

    Your website is often the very first place customers will go to learn about your business. Keeping your website updated is one of the most important steps in attracting customers and...

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  • Google Loves an Organized Website: Pillar Pages Can Help

    Google Loves an Organized Website: Pillar Pages Can Help

    You can always count on Google to keep you on your toes. Ever since it’s conception, Google has been relatively secretive regarding the way the search engine operates. With a few hints...

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  • 5 Ways Your Sales Team Can Write Better Sales Emails

    5 Ways Your Sales Team Can Write Better Sales Emails

    The average person receives 88 emails per day. In a sea of companies just like yours trying to reach the same customer as you, how can your sales emails stand out?

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  • How You Can Leverage Clickbait, Linkbait, and Viral Content in Your SEO Campaigns

    How You Can Leverage Clickbait, Linkbait, and Viral Content in Your SEO Campaigns

    How can I rank at the top of Google’s search results?

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  • 4 Marketing Buzzwords That Need to Be Eliminated from Your Vocabulary

    4 Marketing Buzzwords That Need to Be Eliminated from Your Vocabulary

    Marketing buzzwords are short words or phrases that help convey big ideas. Words like omnichannel support, customer-centric service, and inbound marketing are game-changers that improve...

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