Creating and publishing content online is a vital piece of the inbound marketing puzzle. However, it’s also a time-consuming and often tedious process. Plus, there’s more content and competition online than ever before. You need to be properly distributing your content to gain attention. Otherwise, your content will collect digital cobwebs, left unseen by your customers’ eyes.
Luckily, there’s an endless list of tools that can empower your social publishing efforts, help your content get found online, and help you save time and reduce resources.
We’ve compiled a list of the top seven tools to improve your social publishing efforts.
1. Click to Tweet
While simple, Click to Tweet is a valuable service. It enables you to create a link that automatically pre-populates a Tweet. When people click to share your blog post, article, or other piece of content, the quote you’ve chosen and your link will automatically appear in the user’s compose box, making social sharing easier and simpler. This can lead to a greater content distribution, and in turn, lead to increase website traffic from Twitter.
If your marketing strategy focuses heavily on video, OneLoad is definitely a social publishing tool you’ll want to look into. OneLoad automatically posts your videos to 20 different websites and social networks at once. Not only does this save you considerable time from uploading your videos on several different platforms, but it also allows you to extend your reach to websites you probably would have ignored otherwise.
Influencer marketing is becoming more popular in business. By reaching out to the right influencers in your industry, you can get the word out more effectively and reach audiences you wouldn’t have had access to otherwise.
Triberr is a free service that can quickly and easily connect you with the top influencers in your field.
The Buffer app is growing at a rapid pace and for good reason. It’s efficient and simple. It allows you to quickly and easily load your Facebook, LinkedIn, Google+, and Twitter posts from any page with just one click. You can even queue your posts so they’re distributed at the best time of day for your audience. This helps your content be seen by more fans and followers.
As one of the most widely used social scheduling and monitoring platform on the internet, Hootsuite probably needs no introduction. An increasing number of marketers are using this tool to monitor and manage their social feeds and accounts. You can even publish for more than one account, which helps when you have a whole team of employees to post for.
Though it’s a paid app, GaggleAMP can offer real value if you invest in its use. This tool amplifies your content by enabling your company to schedule social posts that then filter to your “Gaggle” networks—your employees, customers, partners, or other business groups. These networks can then automatically share the posts from their own inboxes while still having control and customization options for the posts.
This is especially helpful if you’re always struggling with getting team members to share your latest content.
7. HubSpot’s Social Inbox
If you’re a fully licensed HubSpot user, then definitely give the HubSpot Social Inbox a try. What’s great about this tool is that it integrates with your content, landing pages, contacts database, and all other information already stored in your HubSpot platform.
You can schedule social updates for multiple users, easily populate URLs and titles, personalize your social responses, and even monitor your social ROI.
Make sure your content gets the attention it deserves, while you save time and resources, by giving these social publishing tools a try.