Capterra - Sales and Marketing Tech Blog

  • The Top 12 Sessions You MUST Attend at INBOUND 2018 (Plus 35 More Not to Miss)

    The Top 12 Sessions You MUST Attend at INBOUND 2018 (Plus 35 More Not to Miss)

    The end of summer may spell a return to the drudge of schoolwork for students, but for marketers it means that one of the most exciting events of the year is just around the corner—the...

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  • Sales Stress: Tips to Help Managers Avoid Aggravating Their Reps

    Sales Stress: Tips to Help Managers Avoid Aggravating Their Reps

    No matter how great of a sales manager you are, sales will always be a stressful, tiring job. Automotive sales and service pro Craig Poché told me: “Most commissioned positions in the industry are...

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  • Celebrate Small Wins to Prevent Sales Burnout

    Celebrate Small Wins to Prevent Sales Burnout

    In a recent DePaul University survey, sales organizations reported that the average instance of employee turnover costs their company $97,690. A lot of factors contribute to turnover, of course,...

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  • The Top 20 Most Popular Survey Software Report Methodology

    Ever wondered what the top 20 most popular survey software options are? We did! So we did the research and put the results in this snackable infographic for you. The post The Top 20 Most Popular...

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  • The Top 20 Most Affordable Survey Software Report Methodology

    Want to create, build, collect and analyze surveys without having to pay a fortune? Take a look at the Top 20 Most Affordable Survey Software! The post The Top 20 Most Affordable Survey Software...

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  • The Top 20 Most User-Friendly Survey Software Report Methodology

    Use a centralized platform to create, manage, collect and analyze surveys. Take a look at the Top 20 Most User-Friendly Survey Software. The post The Top 20 Most User-Friendly Survey Software...

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  • Align Marketing and Customer Service for Happier Customers and Greater Retention

    Align Marketing and Customer Service for Happier Customers and Greater Retention

    So you finally bought into the hype and purchased that new flying lawnmower. There’s only one problem: It doesn’t actually fly. The advertisements you saw on Facebook, the testimonials in the...

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  • Top 20 Most Popular Social Media Marketing Software

    The Top 20 reports are updated annually. This post has been updated as of 7/26/2018 “Social media” might be the most pervasive buzzword in the business world today. Companies of all sizes are...

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  • The Top 7 MailChimp Alternatives for Small Business Email Marketing

    The Top 7 MailChimp Alternatives for Small Business Email Marketing

    Mailchimp sometimes seems to be the only email marketing solution in the world. Which is unfortunate, because it doesn't work for everyone. But as it turns out, there are plenty of fish in the sea...

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  • A Customer Data Platform Guide for Small Business Marketers

    A Customer Data Platform Guide for Small Business Marketers

    As a small or midsize business (SMB), you’re accustomed to marketing on a budget. You can’t afford to waste any money on marketing software or on technology that isn’t delivering a clear and...

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  • How to Compare Sales Lead Generation Companies

    How to Compare Sales Lead Generation Companies

    Generating qualified leads ain’t easy. This is especially true for SMBs, which don’t have the workforce, budget, lists, or connections to draw tons of sales prospects into the sales pipeline....

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  • 8 Pardot Alternatives for Growing Small Businesses

    8 Pardot Alternatives for Growing Small Businesses

    Marketing automation software prepares businesses for better marketing and client communication as they grow. One of the most popular marketing automation software solutions out there, Pardot,...

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  • How to Increase Sales Performance by Quickly Building Trust

    Every year, Gartner asks people who make tech purchases for their organizations what they want from the sales process. And every year, survey respondents say they want trustworthy information from...

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  • The B2B Content Marketing Strategy That Increased Our Blog Traffic to 1 Million Visitors a Month

    The B2B Content Marketing Strategy That Increased Our Blog Traffic to 1 Million Visitors a Month

    It’s weird to know that a million people have read the things my team and I have written over the last month. (A million and two if you count my parents.) That’s a ton of unique,... The post The...

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  • 3 Top-Rated Sales Management Software Apps for Small Businesses

    3 Top-Rated Sales Management Software Apps for Small Businesses

    Sales management is a challenging job—ask any small business sales manager. You’re always on your toes managing a team of sales reps, struggling to hit your quota, training new reps, forecasting...

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  • The CRM Definition: It’s Different for Small Businesses

    The CRM Definition: It’s Different for Small Businesses

    Customer relationship management (CRM) software was once seen as a luxury reserved for enterprise companies with massive budgets. It made sense that CRMs began at the enterprise level, since...

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  • 3 Top-Rated CRM Software Apps for Sales Management – 2018

    3 Top-Rated CRM Software Apps for Sales Management – 2018

    As more organizations move toward customer centricity, maintaining a customer database on paper and in spreadsheets is simply not enough. A customer database contains large volumes of information...

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  • What’s the Difference Between CRM and Marketing Automation Software?

    What’s the Difference Between CRM and Marketing Automation Software?

    It can be difficult to tell the difference between CRM and marketing automation software, so we put together a guide! The post What’s the Difference Between CRM and Marketing Automation Software?...

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  • 5 Steps That Will Make Your CRM Overcome Sales Objections for You

    5 Steps That Will Make Your CRM Overcome Sales Objections for You

    No matter what you’re selling, you’ll face some of the same sales objections day after day. Customers who say that your product is too expensive, or that they need to talk to someone else...

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  • 3 B2B Lead Generation Books You Can Listen to on Audible

    3 B2B Lead Generation Books You Can Listen to on Audible

    If your business is struggling to find leads, you’re not alone. Gartner and CEB surveyed small and midsize business (SMB) leaders, 61% of whom cited client/customer acquisition as their top...

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