Capterra - Sales and Marketing Tech Blog

  • Must-Have Software for Your Small Business’s Martech Stack

    Must-Have Software for Your Small Business’s Martech Stack

    So, you’ve begun your small business growth marketing journey, and you know how much to budget for your marketing software. Now, you’re asking yourself—what next? One of your first steps is...

    Read Article
  • 6 Social Media Marketing Tips for Small Businesses

    6 Social Media Marketing Tips for Small Businesses

    Social media can be overwhelming for SMBs. Experts share their top 21 social media tips on what is social media marketing and how to hit the ground running. The post 6 Social Media Marketing Tips...

    Read Article
  • Today’s Top Marketing Strategies for Small Businesses: Common Growth Marketing Practices

    Today’s Top Marketing Strategies for Small Businesses: Common Growth Marketing Practices

    You’ve probably heard a lot about growth marketing by now and how you need to get on board with growth strategies or risk being left behind by your competitors. Like most new endeavors, that...

    Read Article
  • 3 Inexpensive Marketing Ideas for Small Businesses: Marketing on $500 or Less

    3 Inexpensive Marketing Ideas for Small Businesses: Marketing on $500 or Less

    Growth marketing—focusing on the full extent of your sales funnel and the entire customer experience—may be the hot new thing in the marketing world, but it’s all just fancy talk if your small or...

    Read Article
  • Top 20 Most Popular Web Conferencing Software Report Methodology

    Top 20 Most Popular Web Conferencing Software Report Methodology

    Top 20 reports are updated annually. This post has been updated as of 9/26/2018. As companies grow on a global scale and more and more employees work remotely, it can be challenging to keep...

    Read Article
  • Groundbreaking Insights From the INBOUND Conference

    Groundbreaking Insights From the INBOUND Conference

    Now that this year’s INBOUND conference is in the rearview mirror, it’s time for you to start examining all of the insights from the top sessions to help you with marketing, both domestically and...

    Read Article
  • How Much Should You Budget for 2019? Free Marketing Budget Template

    How Much Should You Budget for 2019? Free Marketing Budget Template

    As a small or midsize business (SMB) in the early stages of creating your marketing plan for 2019, it’s crucial that your planning process include creating a marketing budget. You won’t get very...

    Read Article
  • Move Beyond the Cost-Center Mentality With a Growth-Marketing Mindset

    The value of a marketing department for enterprise-level businesses is obvious, but what about the value for small and midsize businesses (SMBs) like yours? According to HubSpot’s “State of...

    Read Article
  • How to Recruit Top Sales Talent Without Spending a Ton

    How to Recruit Top Sales Talent Without Spending a Ton

    Hiring salespeople is often among a business’s biggest budget line items, even costing more than software. Hiring and training a replacement inside sales rep can cost businesses anywhere from...

    Read Article
  • The Top 12 Sessions You MUST Attend at INBOUND 2018 (Plus 35 More Not to Miss)

    The Top 12 Sessions You MUST Attend at INBOUND 2018 (Plus 35 More Not to Miss)

    The end of summer may spell a return to the drudge of schoolwork for students, but for marketers it means that one of the most exciting events of the year is just around the corner—the...

    Read Article
  • Sales Stress: Tips to Help Managers Avoid Aggravating Their Reps

    Sales Stress: Tips to Help Managers Avoid Aggravating Their Reps

    No matter how great of a sales manager you are, sales will always be a stressful, tiring job. Automotive sales and service pro Craig Poché told me: “Most commissioned positions in the industry are...

    Read Article
  • Celebrate Small Wins to Prevent Sales Burnout

    Celebrate Small Wins to Prevent Sales Burnout

    In a recent DePaul University survey, sales organizations reported that the average instance of employee turnover costs their company $97,690. A lot of factors contribute to turnover, of course,...

    Read Article
  • The Top 20 Most Popular Survey Software Report Methodology

    Ever wondered what the top 20 most popular survey software options are? We did! So we did the research and put the results in this snackable infographic for you. The post The Top 20 Most Popular...

    Read Article
  • The Top 20 Most Affordable Survey Software Report Methodology

    Want to create, build, collect and analyze surveys without having to pay a fortune? Take a look at the Top 20 Most Affordable Survey Software! The post The Top 20 Most Affordable Survey Software...

    Read Article
  • The Top 20 Most User-Friendly Survey Software Report Methodology

    Use a centralized platform to create, manage, collect and analyze surveys. Take a look at the Top 20 Most User-Friendly Survey Software. The post The Top 20 Most User-Friendly Survey Software...

    Read Article
  • Align Marketing and Customer Service for Happier Customers and Greater Retention

    Align Marketing and Customer Service for Happier Customers and Greater Retention

    So you finally bought into the hype and purchased that new flying lawnmower. There’s only one problem: It doesn’t actually fly. The advertisements you saw on Facebook, the testimonials in the...

    Read Article
  • Top 20 Most Popular Social Media Marketing Software

    The Top 20 reports are updated annually. This post has been updated as of 7/26/2018 “Social media” might be the most pervasive buzzword in the business world today. Companies of all sizes are...

    Read Article
  • The Top 7 MailChimp Alternatives for Small Business Email Marketing

    The Top 7 MailChimp Alternatives for Small Business Email Marketing

    Mailchimp sometimes seems to be the only email marketing solution in the world. Which is unfortunate, because it doesn't work for everyone. But as it turns out, there are plenty of fish in the sea...

    Read Article
  • A Customer Data Platform Guide for Small Business Marketers

    A Customer Data Platform Guide for Small Business Marketers

    As a small or midsize business (SMB), you’re accustomed to marketing on a budget. You can’t afford to waste any money on marketing software or on technology that isn’t delivering a clear and...

    Read Article
  • How to Compare Sales Lead Generation Companies

    How to Compare Sales Lead Generation Companies

    Generating qualified leads ain’t easy. This is especially true for SMBs, which don’t have the workforce, budget, lists, or connections to draw tons of sales prospects into the sales pipeline....

    Read Article
  • loading
    Loading More...