Capterra - Sales and Marketing Tech Blog

  • SugarCRM Alternatives: The 3 Most Affordable Compared

    SugarCRM Alternatives: The 3 Most Affordable Compared

    Customer relationship management software lets you spend less time completing manual tasks and keeps track of who you talk to and when you need to follow up. As a small business owner or...

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  • The 8 Best Free and Open Source CRM Software Solutions

    The 8 Best Free and Open Source CRM Software Solutions

    Check out this list of the 10 best free and open source CRM's. 5 minutes could save you $12 a month or more on CRM software solutions! The post The 8 Best Free and Open Source CRM Software...

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  • 9 Sales Superstars to Follow on Twitter Today

    9 Sales Superstars to Follow on Twitter Today

    Sales can be a trial-by-fire type of profession, best suited for people who love to learn by doing. For sales teams at small businesses, those fires are even riskier. You often don’t have the...

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  • How to Use Interactive Email Elements for Your eCommerce Site

    How to Use Interactive Email Elements for Your eCommerce Site

    Email inboxes are more crowded than ever before. According to a 2017 Radicati Group study, there will be over 316 billion emails sent daily by 2021. This email glut is especially challenging for...

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  • Marketing Superstars Report 2018: Social Media Edition

    Marketing Superstars Report 2018: Social Media Edition

    Starting a small business comes with so many ideas and dreams. You just know that everyone will love your product, that it’s going to change the world, and you won’t let anything stand in your...

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  • The 20 Most Popular Marketing Automation Software Report

    Today, we updated one of our infographics: The Top 20 Marketing Automation Software Solutions. In truth, it’s actually not the first time we’ve released this study. That being said, it has been...

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  • The Top 20 Most Affordable Marketing Automation Software Report

    Don't break the bank purchasing an over-priced marketing automation system. Check out the Top 20 Most Affordable Marketing Automation software. The post The Top 20 Most Affordable Marketing...

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  • The Top 20 Most User-Friendly Marketing Automation Software Report

    The Top 20 Most User-Friendly Marketing Automation Software Report

    Marketing automation software sure packs a punch in terms of feature set. But what's the point if the time saved by automation is just taken up by trying to navigate a clunky, frustrating system?...

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  • The Top 20 Most Popular Content Management Software Report

    Content management software ranges widely in format and capability. With so many different types of CMS’s out there, it’s easy to get lost. Let Capterra’s Top 20 Most Popular Content Management...

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  • How to Create a Catchy Slogan for Your Small Business

    How to Create a Catchy Slogan for Your Small Business

    Why are good small business slogans so challenging to create? A slogan has to be succinct, catchy, and memorable, all while communicating what your small business stands for. It’s a tall order,...

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  • 3 Top-Rated Collaboration Software Apps for Sales Teams

    3 Top-Rated Collaboration Software Apps for Sales Teams

    Small businesses that empower their sales people with the right collaboration tools are setting their teams up to be a quarter more effective. You want to choose the right collaboration software...

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  • How to Get the Sale: Sales Experts Share Their Tips

    How to Get the Sale: Sales Experts Share Their Tips

    What does it mean when someone says that something is too expensive? According to bestselling author Seth Godin, people (often) find a way to pay for the things they value: “‘It’s too expensive,’...

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  • The 12  Best Free and Open Source Survey Tools to Power Your Research

    The 12 Best Free and Open Source Survey Tools to Power Your Research

    No matter how big or small your company is, you can harness the power of surveys to get insights about your customers. And, like all of the best things in life, you can do it for free with the...

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  • 8 WordPress Alternatives for Small Business Bloggers of All Skill Levels

    8 WordPress Alternatives for Small Business Bloggers of All Skill Levels

    WordPress is the first name that comes to mind for most content marketers when it comes to blogging. Yet there are a whole host of other blogging platforms out there, that could fit any budget or...

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  • 12 Pro Tips on How to Become a Social Media Manager

    12 Pro Tips on How to Become a Social Media Manager

    Social media is everywhere, and everyone is using it, including big companies who need someone skilled to manage their accounts. But how do you go from amateur social media personality to...

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  • 3 Marketo Alternatives for Affordable Marketing Automation

    3 Marketo Alternatives for Affordable Marketing Automation

    Markeo is a market leader in marketing automation software. But it's also pricey. You also likely don't have unlimited budget for software. That's why I am comparing the three most affordable...

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  • How to Use Quizzes to Improve Your Online Conversion Rates

    How to Use Quizzes to Improve Your Online Conversion Rates

    Interactive content drives reader engagement, and is twice as effective as static content at improving online conversion rates. Quizzes are a popular form of interactive content, and can greatly...

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  • What Is AdWords? What Marketers Need to Know to Get Started

    What Is AdWords? What Marketers Need to Know to Get Started

    There are a million Google AdWords guides meant for professional internet marketers. But what if you're brand new to search marketing and have never logged in to Google AdWords? Or you have logged...

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  • Confused by Your New CRM Manual? Let Us Help

    Confused by Your New CRM Manual? Let Us Help

    You've got a brand new CRM, but you're not sure what to do with it (or how). That 500-page instruction manual isn't doing anyone (other than the IT department) any good. Don't worry, we've got a...

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  • Marketing Metrics: How to Determine Your Target Cost Per Acquisition

    Marketing Metrics: How to Determine Your Target Cost Per Acquisition

    Your target CPA tells you how much can you afford to spend on acquiring new customers. Once you know you can only afford to spend a certain amount means that when testing a new marketing channel...

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