Capterra - Sales and Marketing Tech Blog

  • The Top 5 Free Marketing Automation Software for Your Small Business

    The Top 5 Free Marketing Automation Software for Your Small Business

    When it’s time to add a new expense to the marketing budget, resistance is to be expected. You can work your hardest to justify the cost of a new marketing automation system, but sometimes the...

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  • Aligning Sales and Marketing 101: Your First Meeting

    Aligning Sales and Marketing 101: Your First Meeting

    Peanut butter and jelly. Yin and yang. Jay-Z and Beyonce. Sales and … marketing? If you don’t think the latter should be grouped with some of the most successful partnerships of all time, think...

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  • Innovations That Will Shape Content Marketing in 2019

    Innovations That Will Shape Content Marketing in 2019

    For small and midsize businesses, content marketing has been a staple in the marketing mix for decades. High-quality, strategic content has benefits at every stage of the funnel—from drawing in...

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  • How to Build an Effective Marketing Team Structure That Prioritizes Customer Experience

    How to Build an Effective Marketing Team Structure That Prioritizes Customer Experience

    Businesses of all sizes are increasingly prioritizing customer experience, especially in how they structure their sales and marketing teams. According to the 2017 Gartner Marketing Organization...

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  • 4 Ways Small Businesses Can Use Social Media to Manage Their Online Reputation

    4 Ways Small Businesses Can Use Social Media to Manage Their Online Reputation

    Does your small business have a strategy for managing your online reputation? Brand and reputation management are often billed as an enterprise business problem. But in the age of social media,...

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  • Growth Marketing Strategies: Small Business Basics

    Growth Marketing Strategies: Small Business Basics

    If your New Year’s resolution for your business includes getting more leads and traffic and closing more deals, then you’re in good company. HubSpot’s most recent State of Inbound study found that...

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  • The Top 20 Most User-Friendly CRM Software Report Methodology

    The Top 20 Most User-Friendly CRM Software Report Methodology

    Sales is all about speed. How long does it take you to respond to a customer? Was your conversation efficient while still being educational? Most importantly, did you get there before the other...

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  • The Top 20 Most Affordable CRM Software Report Methodology

    The Top 20 Most Affordable CRM Software Report Methodology

    We all know you’ve got to spend money to make money...but you don’t have spend all your money on one CRM solution. Use this in-depth report on affordable CRM solutions from Capterra to help...

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  • 5 Top-Rated Project Management Software for Marketing

    5 Top-Rated Project Management Software for Marketing

    Are you a small business marketer juggling digital marketing, content marketing, advertising, and public relations? Are you too overwhelmed to focus on your overall marketing strategy and business...

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  • The Top 20 Most Popular CRM Software Report Methodology

    The Top 20 Most Popular CRM Software Report Methodology

    Top 20 reports are updated annually. This report was updated on 12/13/2018. Customer relationship management (CRM) software is essential to any sales or service-oriented business, especially in...

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  • Measuring Marketing ROI to Build the Case for Growth Marketing

    Measuring Marketing ROI to Build the Case for Growth Marketing

    One of the most important responsibilities for marketing professionals in small to midsize businesses (SMBs) is overseeing the marketing plan and budgeting it well. This is a...

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  • The Top 7 Free Social Media Management Software for Your Small Business

    The Top 7 Free Social Media Management Software for Your Small Business

    Make managing social profiles for your business lucrative, not tedious, with the Top 7 Free Social Media Management software. The post The Top 7 Free Social Media Management Software for Your...

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  • The Top 20 Most Popular DAM Software Report Methodology

    The Top 20 Most Popular DAM Software Report Methodology

    Have you ever wondered what the most popular digital asset management software is? We have. So we did a lot of research and created an infographic of the top 20 most popular DAM software for you...

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  • How Your Small Business Can Learn From the Biggest Marketing Mistakes in History

    How Your Small Business Can Learn From the Biggest Marketing Mistakes in History

    A strategic marketing plan can be the golden ticket for a small business. With the right digital marketing, you can grow your brand recognition and make yourself valuable to your community. With...

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  • Building Your Marketing Org Chart: Hiring Generalists vs. Specialists

    Building Your Marketing Org Chart: Hiring Generalists vs. Specialists

    Whether your small business has three employees or 30, the hierarchical structure of your business (also called your org chart) can make or break your productivity and growth potential. Think of...

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  • Must-Have Software for Your Small Business’s Martech Stack

    Must-Have Software for Your Small Business’s Martech Stack

    So, you’ve begun your small business growth marketing journey, and you know how much to budget for your marketing software. Now, you’re asking yourself—what next? One of your first steps is...

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  • 6 Social Media Marketing Tips for Small Businesses

    6 Social Media Marketing Tips for Small Businesses

    Social media can be overwhelming for SMBs. Experts share their top 21 social media tips on what is social media marketing and how to hit the ground running. The post 6 Social Media Marketing Tips...

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  • Today’s Top Marketing Strategies for Small Businesses: Common Growth Marketing Practices

    Today’s Top Marketing Strategies for Small Businesses: Common Growth Marketing Practices

    You’ve probably heard a lot about growth marketing by now and how you need to get on board with growth strategies or risk being left behind by your competitors. Like most new endeavors, that...

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  • 3 Inexpensive Marketing Ideas for Small Businesses: Marketing on $500 or Less

    3 Inexpensive Marketing Ideas for Small Businesses: Marketing on $500 or Less

    Growth marketing—focusing on the full extent of your sales funnel and the entire customer experience—may be the hot new thing in the marketing world, but it’s all just fancy talk if your small or...

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  • Top 20 Most Popular Web Conferencing Software Report Methodology

    Top 20 Most Popular Web Conferencing Software Report Methodology

    Top 20 reports are updated annually. This post has been updated as of 9/26/2018. As companies grow on a global scale and more and more employees work remotely, it can be challenging to keep...

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