The Top 20 Most Popular Content Management Software Report

May 2, 2017 Annalie Aplin

Content Management Systems (CMS) are the backbone of the majority of sites on the web today. But what is CMS, exactly?

popular content management software

Content Management software enables web managers to create, organize, and distribute digital content throughout web pages, like blogs and online stores. From text to multimedia content, CMS tools give the power of digital content curation to any user.

The content management software landscape is very diverse, with many solutions ranging in their format and capabilities. Some CMS’s are geared toward small to medium businesses, which allow them to manage their digital content without coding. Other solutions are open source, meaning that they provide the source code free to the public, and thus require more development and tech resources. Finally, there are enterprise CMS tools which are suited for corporate users managing hundreds of web pages.

We launched our Top 20 Most Popular Content Management Software report to bring some order and clarity to this diverse category. While this report features products from all CMS types, it will give you a good snapshot of the top players. Remember that the most popular solutions may not be the best fit for your unique needs. For a comprehensive list of all solutions available, check out our Content Management Software directory.


This report is created using our Popularity Index that produces a weighted and ranked score based on:

– Number of active customers [40%]

– Number of active users [40%]

– Number of reviews on Capterra [10%]

– Social media presence (Facebook likes, Twitter followers, LinkedIn followers) [10%]

We defined customers as the number of companies/organizations who have an active license to the CMS product within the past year. We defined active users as the number of employees (i.e. content writers, marketing associates, managers, etc.) at those organizations who have accessed the product in the past year. We have these strict definitions in place to keep our data consistent and reliable.


We open the research to every vendor listed in our content management directory, and rely on software companies to submit information regarding their customer, user, and social presence. If a vendor is not responsive, or unable to provide us with any information, we will sometimes create a Capterra estimate based on publicly available information and industry averages. Those estimates are highlighted below:

We give all vendors the opportunity to respond to these estimates before publishing.

Although we cannot audit vendor-submitted numbers, we do our best to push back on anything that seems inflated or unlikely.

In line with the diversity that defines the CMS software category, it’s important to note that all data in this report should be treated as estimates. Yet, we are confident that this report provides a good breakdown of the current CMS heavy hitters.

What do you think? Are there any CMS’s you believe should have made this report, but aren’t listed? Let us know! We will continue to update this report annually.

The post The Top 20 Most Popular Content Management Software Report appeared first on Capterra Blog.

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