Showpad Blog

Everything you need to know to help your marketing and sales teams improve productivity and drive revenue for better sales interactions.

  • What does the ‘new customer’ mean for our society? Three undeniable trends by Steven Van Belleghem

    What does the ‘new customer’ mean for our society? Three undeniable trends by Steven Van Belleghem

    The customer of last year is no more. Digitization, automation and hyper-personalization have reached a crossroads – an ideal opportunity for companies to raise their services to a new...

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  • Jason Holmes joining Showpad as COO & President

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  • 5 reasons why Sales Enablement is the next best thing for B2B marketing agencies

    5 reasons why Sales Enablement is the next best thing for B2B marketing agencies

    As sales and marketing technology develops at disruptive speed, B2B marketing agencies need to step up their game to stay relevant and empower their clients. Merely focussing on brand...

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  • There’s More Science in Selling: Three Skills Sellers Will Need to Keep up

    There’s More Science in Selling: Three Skills Sellers Will Need to Keep up

    Sales will always be part art and part science, and the path to success will always be a mix of both. But the science of selling is accelerating at a rapid pace, and adding more science...

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  • 3 major lessons marketing can take from sales

    3 major lessons marketing can take from sales

    We marketers often think of ourselves as all-knowing beings. Mention a product, and we know its unique selling propositions. Name a brand, and we can tell you what it stands for.

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  • Improve the buyer experience with content (Infographic)

    Improve the buyer experience with content (Infographic)

    A mere 20 percent of the 504 sales and marketing professionals we surveyed know how content successfully interacts with their sales process to create better buyer experiences.

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  • 10 stats that show the importance of sales content

    10 stats that show the importance of sales content

    Showpad recently surveyed 504 medium- to large-sized businesses across the U.S. and Europe to explore the links between content and customer experience.

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  • What top-performing marketers and salespeople have in common

    What top-performing marketers and salespeople have in common

    A new Showpad survey of 504 businesses across the U.S. and Europe found that 80 percent of marketing and sales professionals aren’t reaping the rewards of content. That means that...

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  • Which technological shifts are impacting sales and marketing today? A conversation with Showpad’s Louis Jonckheere:

    Which technological shifts are impacting sales and marketing today? A conversation with Showpad’s Louis Jonckheere:

    Society’s on the verge of dramatic change, there’s no doubt about it. And technology will be a major catalyst, we know that much. But how will those developments impact sales and...

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  • Aligning business and sales enablement priorities (Survey)

    Aligning business and sales enablement priorities (Survey)

    It’s well established that aligning sales and marketing teams increases win rates, revenue growth and content ROI, while it reduces sales cycles, operational costs and time wasted on...

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  • The 3 Cs of sales enablement

    The 3 Cs of sales enablement

    According to sales industry thought leaders, the definition of sales enablement is constantly evolving. But to seasoned sales reps who’ve logged many a mile on the customer journey,...

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  • 20 questions to ask to create a compelling case study (Infographic)

    20 questions to ask to create a compelling case study (Infographic)

    Buyers have changed. Prospects research and inform themselves before they interact with a sales rep. They look at Amazon reviews, talk to their friends, and read analyst reports to get...

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  • How to rebrand a potato

    How to rebrand a potato

    During his reign in the 1700s, Frederick the Great of Prussia wanted to introduce the potato to his subjects as a secondary crop to wheat, and he initially went about it as kings do –...

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  • Exploring Showpad Experiences with the creators

    Exploring Showpad Experiences with the creators

    Showpad – the world’s most powerful sales enablement platform – recently announced the acquisition of Hickup, and with it the global launch of Showpad Experiences, a new way for sales...

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  • Showpad acquires Hickup: a chat with the founder

    Showpad acquires Hickup: a chat with the founder

    Showpad recently announced the acquisition of London-based mobile sales playbook specialist Hickup. With it comes the global launch of Showpad Experiences, a new way for sales to turn...

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  • How to create a great buying experience for your prospects

    How to create a great buying experience for your prospects

    Let’s say you need to buy new tires for your car. You spend time researching, find the right ones, and head to the store to buy them. When you get there, someone tries to upsell you on...

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  • How to hire the best marketers (Infographic)

    How to hire the best marketers (Infographic)

    Whether you’re a team of two or a team of 20, each person brings a lot to the table. Hiring the right people is both an art and a science, but it doesn’t have to be complicated. Use...

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  • The best sales stack for every type of business

    The best sales stack for every type of business

    Sales reps want to represent strong brands, present great products, access healthy pipelines, and share relevant content.

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  • Showpad wins a Stevie

    Showpad wins a Stevie

                                                        Showpad won a Bronze Stevie® Award in the marketing category in this year’s 15th Annual American Business Awards.

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  • How to identify (or be) a great sales leader

    How to identify (or be) a great sales leader

    Decades ago, sales was done as a relationship sale – over dinner or drinks (or both). You met with the same person over and over again, because you had an actual relationship with him.

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