Two months ago, we published the industry’s first comprehensive SalesTech landscape infographic. Other landscapes have been published on sub-sets, like the inside sales landscape and the SalesTech start-up landscape by Bowery Capital. But nothing yet that attempted to display the entire SalesTech marketplace. There is one caveat, however. We did not include CRM solutions which will be it’s own separate landscape slated for the near future.
As you look at the SalesTech infographic, the first thought will likely be, “How on earth is anyone to make sense of this? There are too many tools.”
I agree, it’s complicated. In fact, I resisted publishing a landscape all these years because I wasn’t convinced it would actually help people.
Now that we’re up to 400+ SalesTech solutions, there simply isn’t a way to make sense of them all without putting them on a map.
To further complicate things, the SalesTech space is like a lava lamp with categories coming together, morphing into new shapes and sizes, in near constant movement.
So not only do you have to navigate a crowded field of options, you also have the difficult task of understanding where they fit. Impossible for anyone who doesn’t do this full time. The good news? You don’t need to do that, nor should you.
Finding your path to revenue growth
The best way to know which technologies can help you grow revenue is to first identify and prioritize your challenges. In other words, what’s keeping you from growing revenue faster? That is a subject you know well – although you haven’t likely taken a thorough inventory.
That’s why I held a webinar July 20th. I stepped listeners through the best way to identify and prioritize their challenges using a framework I call the Revenue Hierarchy. They walked away with a workbook that includes checklists so they have what they need to do this on your own.
The second thing I covered in the webinar is the Sales Stack Maturity model. Use this after you complete your checklists prioritizing your challenges. Essentially, the Maturity Model is a tool to see where you stand with respect to technology compared to others with similar challenges. It’s a meter of sorts that tells you the next best technology step in your path to solving those challenges.