Klout was awful and I’m glad it’s dead

May 10, 2018 Matthew Hughes


Klout is dead. On May 25, the plug will finally be pulled on social media’s reputation watchdog. No more will it rank “social media gurus,” “influencers,” and other assorted nebulous gobshites by a criteria that was arbitrary and didn’t make sense. Klout scores, once carefully cultivated like an opium crop, will wilt away into dust. At this tragic time, allow me to offer you the saddest song from Michelle Branch’s back catalog. But perhaps I’m getting ahead of myself. I’m going to assume that there are some people reading this post that have never encountered Klout. I’d wager that those…

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