Roku’s ad money just surpassed its stick sales

May 10, 2018 Rachel Kaser


Roku revealed its Q1 2018 earnings this week. The biggest surprise was its earnings from advertising now outstripped those from hardware sales. We may not like ads, but they apparently pay. Hardware sales were nothing to sneeze at: according to Investor’s Business Daily, one in four smart TVs sold in the last quarter were Roku TVs. All told, the company had over 6 million new active users, and blew past earnings expectations. In the same report, the company said it earned $75.1 million from ads and fees, and $61.5 million on its devices. Roku CEO Anthony Wood told Variety, “That shows clearly that…

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