Snapchat’s new sports ticket market could draw a more mature crowd

June 8, 2018 Rachel Kaser


Snapchat’s latest endeavor — selling tickets for major sporting events directly within the app — might help it branch out to an older audience. Snapchat’s partner, ticket marketplace SeatGeek, offers Story viewers the chance to buy tickets by swiping up on the Story image. Once you do, you see the tickets as an attachment to the Story. Add as many as you like to a cart and then check out. So far, the largest organization to sell tickets this way is the Los Angeles Football Club, which advertised the tickets with a Story image of the view from random seats…

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