Cheaper VR is coming: will it be enough to kick-start consumer interest?

May 15, 2018 Larry Alton


For years, we’ve been teased with the promise of a technological revolution, with the onset of virtual reality (VR). Oculus Rift was released in March of 2016, with demos portraying the technology as being incredibly powerful, immersive, and to some users, life-changing. But sales were underwhelming. Even today, though sales are steadily improving, the total number of VR headsets is failing to meet the sky-high user expectations that led up to their debut. Part of this is due to excessive hype, built up by VR companies trying to sell more products and reinforced by the cultural expectations we’ve set for…

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