Facebook’s working on a platform to connect marketers with influencers

May 17, 2018 Rachel Kaser


Facebook will soon offer marketers a new dedicated platform designed to make it easier for companies to find influencers whose message best dovetails with their brand. The new tool was first spotted by German site AllFacebook, which posted screenshots of it in action. It’s called “Branded Content Matching,” and there are three features which stand out: Search, Suggested Creators, and Saved Lists. Search is just what it sounds like: you search for creators by what audience they reach, and also by what demographics they fill. So if, for example, you can search for a content creator who is popular with young…

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