Not every startup has a cool origin story — and that’s okay

May 12, 2018 Adam Fine


We all know the fantasy brand story. Two friends in a garage dare to dream and create a product that changes the world forever — a legendary scenario popularized the Steves, Jobs and Wozniak, and looked upon as the perfect representation of the startup spirit. But for makers and entrepreneurs, the real backstories common to the crowdfunding and startup worlds are often never that interesting. They’re normally pretty mundane. Even when there’s a legitimate “two ships passing in the night” tale, where a bit of banter and some scrawling on a cocktail napkin led to a brilliant idea, it’s likely…

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