Video: Hövding wants to save cyclists that are too cool for helmets

May 16, 2018 Callum Booth


One of the first things you notice about Amsterdam are the bikes. They’re everywhere: peppering the roads, overflowing from bike racks and, regularly, clogging up the canals. For someone who has grown up in the UK, it’s not simply the 881,000 bikes in the city that are shocking. It’s the fact no one wears helmets. The reasons behind this are multifaceted, but one company is looking to change this. The Hövding is an airbag-style bicycle helmet designed in Sweden that aims to be unobtrusive, while offering superior protection compared to traditional equipment. The question is: do the Dutch public care? We took…

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